Jakarta, 3 December 2025 – IPC Terminal Petikemas (IPC TPK) has once again demonstrated the strength of its marketing strategy by securing three awards at the BUMN Branding & Marketing Award (BBMA) 2025. This achievement marks an important milestone in the company’s transformation journey, particularly in enhancing service quality and strengthening customer-centric and data-driven marketing approaches.
IPC TPK received three awards:
• The Best CMO – Strategic Commercial Excellence, awarded to Yanuar Evyanto, Acting Director of Commercial & Business Development of IPC TPK;
• Platinum Winner – Best Omni Channel Marketing Strategy, received by Chaerudin Affan, Independent Commissioner of IPC TPK;
• Gold Winner – Best Data-Driven Marketing Strategy, received by Yanuar Evyanto.
“This achievement gives us positive momentum to continue enhancing IPC TPK’s competitiveness through adaptive, integrated, and customer-oriented services,” said Yanuar.
The success of the company’s commercial and marketing strategies has also generated tangible impacts on operational performance. IPC TPK recorded a 13.1% growth in throughput during January–October 2025, reaching 2,947,775 TEUs, up from 2,604,740 TEUs in the same period last year. This significant increase reflects the effectiveness of service improvements, strengthened data utilization, and marketing strategies that are more responsive to customer needs.
The awards earned by IPC TPK at BBMA 2025 showcase the company’s consistency in enhancing service quality, optimizing digital marketing processes, and ensuring that every commercial initiative contributes directly to business value and customer satisfaction.
BBMA 2025, organized by BUMN Track in collaboration with BTA Academy, is an annual recognition event for state-owned enterprises that successfully execute effective, innovative, and adaptive branding and marketing strategies. This year marks the 13th edition of the event, carrying the theme “BUMN Branding Towards Digital Sovereignty and Global Competitiveness.”
“These awards demonstrate that IPC TPK is capable of translating customer needs into relevant, swift, and value-driven services. This motivates us to continue delivering innovations that enhance customer experience and strengthen business performance,” Yanuar concluded.